Women’s Boutique Fashion and Accessories
Located in the heart of downtown Asheville, Charmed is the boutique to visit for fun, affordable fashion & accessories. From mountain-mama to urban-chic, there’s something for everyone.
Whether shopping online or one of our downtown locations, enjoy a continually-curated selection of unique clothing, jewelry & creations by local artists!
Charity of the month
Ukraine Crisis Relief Fund
Each month, 1% of total sales goes to a good cause you help choose.
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Asheville's own Kristin Erhard creates earrings we can't get enough of.
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Charmed Asheville
THE affordable asheville boutique
We are proud to be an affordable women’s boutique fashion and accessories store - keeping our prices 'real' for locals and tourists alike, while staying on top of the latest trends & fashion! If you aren’t in the Asheville area, we ship nationally and will work with you so you can get exactly what you’re looking for.