Love
Love
Love

Our newest dresses? They'll make your heart sing.

Trending without overspending

From mountain-mama to urban-chic, we bring affordable, fun fashion & accessories to Asheville.

Experience a continually-curated selection of unique clothing, jewelry & creations by local artists! Visit us at one of our downtown locations, or enjoy free shipping for orders over $50 when you shop online!

Charity of the month
Eliada Home
Each month, 1% of total sales goes to a good cause you help choose.
More Details
Trending Now
ASHEVILLE POCKITUDES 'ELEMENTS' 3-PACK
Shop Now
Local Feature
Throughline Design
Asheville's own Kristin Erhard creates earrings we can't get enough of.
Shop Collection
Interior picture of Charmed on Haywood St.

Charmed Asheville

THE affordable asheville boutique

We are proud to be an affordable women’s boutique fashion and accessories store - keeping our prices 'real' for locals and tourists alike, while staying on top of the latest trends & fashion! If you aren’t in the Asheville area, we ship nationally and will work with you so you can get exactly what you’re looking for.

Stalk Us (Please)