The
Perfect
Shorts

All-day style, all-day comfort.

Women’s Boutique Fashion and Accessories

Located in the heart of downtown Asheville, Charmed is the boutique to visit for fun, affordable fashion & accessories. From mountain-mama to urban-chic, there’s something for everyone.

Whether shopping online or one of our downtown locations, enjoy a continually-curated selection of unique clothing, jewelry & creations by local artists!

Charity of the month
Ukraine Crisis Relief Fund
Each month, 1% of total sales goes to a good cause you help choose.
More Details
Trending Now
OPEN CELESTIAL DISC DANGLES
Shop Now
Local Feature
Throughline Design
Asheville's own Kristin Erhard creates earrings we can't get enough of.
Shop Collection

The cuff
bracelet

There's a reason it's timeless.
Just in

Finchberry
Gift Sets

Interior picture of Charmed on Haywood St.

Charmed Asheville

THE affordable asheville boutique

We are proud to be an affordable women’s boutique fashion and accessories store - keeping our prices 'real' for locals and tourists alike, while staying on top of the latest trends & fashion! If you aren’t in the Asheville area, we ship nationally and will work with you so you can get exactly what you’re looking for.

Stalk Us (Please)