The Softest Sweaters.

It's Why We Love Winter!

Located in the heart of downtown Asheville, Charmed is the boutique to be for fun, affordable fashion.

Come see our selection of jewelry, accessories and creations by local artists!

Charity of the month
Food Connection
Each month, 1% of total sales goes to a charity we (and you) choose. Give us your suggestions, 'cause we love giving back!
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Aztec Snowflake Sweater
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Featured Local Artist
Explore the handcrafted line of illustrated jewelry by Asheville's own Seed & Sky!
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Charmed Asheville

THE affordable asheville boutique

We are proud to be the affordable downtown boutique - keeping our prices 'real' for locals and tourists alike, while staying on top of the latest trends & fashion!

Our retail store

Charmed Asheville
46 Haywood St.

Monday - Thursday,  10:00am - 6:00pm
Friday - Saturday,  10:00am - 7:00pm
Sunday,  10:00am - 5:30pm

Get directions

We're on the 'Gram